Are you looking for ways to boost your sales on Amazon product listing?
Whether you’re an experienced seller or just getting started, the Amazon marketplace is a really competitive place.
Not just “competitive”. It’s one of the most popular places in the whole world for customers to seek products in all categories.
It’s a good opportunity for any product business, but.. it also means that millions of competitors are trying to benefit from Amazon marketplace as well.
So standing out from the crowd has never been more important.
Now, we’re not just any blog! We’re an Amazon video production agency that is deeply invested in the success of our community of hard-working sellers.
Yes, our expertise lies in creating stunning Amazon product videos and we’re already written how it helps boost sales for your Amazon product listings.
At the same time, we recognize that videos are only a part of what can help you boost sales.
That’s why this time we’ve decided to go beyond video production in our blog and delve into general sales strategies that can benefit you for your Amazon listing.
In this blog post, we’ll explore 11 proven strategies that can help you boost your sales on Amazon.
So we hope this blog will offer valuable insights and actionable tips that can help you succeed in your business.
Let’s get started!
1. Optimize Product Listings to Boost Sales
To succeed on Amazon, not only your videos – the whole product listing must be top-notch.
So, if you haven’t done it yet (or have, but a while ago), start with keyword research.
Find the terms your potential customers may use when searching for products like yours. Then check if these keywords already are in your title, bullet points, and product description. If not, test some options how you could include them so that it looks natural, so that they fit.
High-quality images are crucial as videos. After all, they serve as your online storefront. So ensure your images are clear, well-lit, and showcase the product from various angles.
When all of the previous steps are done, look through the product description again. Check if it highlights the features and benefits of your product, is clear and convincing, and effectively persuades the customer to hit the “Add to Cart” button.
2. Localize Listings for International Markets
If your product goes well in one market and you want to expand your reach, localizing your listings for international markets could be a way to boost sales.
Translation is just the first step though.
You also need to consider other aspects, like local customs, buying behaviors, and legal regulations.
Most of the time it also means adapting your product titles, descriptions, and even images to suit a local audience, their preferences. It can make a huge difference in global sales.
Now, if you’re not confident in doing this yourself, or maybe you already work at a high capacity, do some research and then, if the market seems to be the right for your product, hire experts who will localise listings for you.
3. Encourage Customers to Give 5-Star Reviews
A higher number of positive reviews can improve your position in search results. Even more, when the customer is already browsing through your listing, it increases your product’s credibility. Thus, there’s a greater chance for increased sales.
So, after a purchase, reach out to customers with a polite message asking for a review. Make it as easy as possible for them to leave feedback.
A couple of strategies include:
- automating this process with Amazon’s own “Request a Review” button;
- use third-party tools designed for this purpose;
- adding some physical element to the packaging that encourages the customer to leave a review.
Just keep in mind that you must comply with Amazon’s policies to get reviews.
If you’re interested in this strategy, take a look in this blog to get even more useful inspiration (click on the photo):
4. Use Amazon PPC to Boost Sales on Amazon
Now, if you’re more established, or you have the budget to invest in ads, Amazon Pay-Per-Click (PPC) advertising is a powerful way to promote your product listings.
You can bid on keywords, and then your ad would show up when someone searches for the product.
The good news is – you pay only when someone clicks on your ad. That makes it a cost-effective way to drive traffic to your listing.
To get the most out of your PPC campaigns, analyse your keywords, bids, and overall budget regularly.
Use the data to make small changes in your strategy, focusing on high-performing keywords and optimising for a better return on your investment.
5. Run Promotions to Attract Customers (Short-Term)
Promotions are a great way to boost sales and clear out older inventory at the same time. Sometimes it can be a way to reach more potential clients that later may buy your other products from other listings, full price.
That is – if they’re satisfied with the product they bought with a discount.
Now, if you’re new to the sales game, keep in mind that discounts may work, short-term, but they’re rarely a successful long-term game, though.
The goal of any successful business is to boost more loyal sales from customers that actually like your product and are ready to pay the full price. Giving discounts too often may create a customer base that only buys your product when there is a discount. And they’re usually not the most loyal clients.
With that off our chest, let’s get practical.
Run promotions like Lightning Deals, discounts, or coupons to boost your sales short-term.
To get started, you can use Amazon’s native promotional tools like “Coupons” or “Promotions” in Seller Central. Keep an eye on how these promotions affect your sales and inventory levels to find the right balance.
6. Bundle Products to Increase the Average Order Value
Compared to simply giving discounts, this may be a better approach in a longer term. Product bundling is an excellent way to increase your average order value, and, therefore, boost sales. Try offering complementary products together at a discounted rate if you can do that.
That’s how you make it easier for customers to buy more without navigating away from your listing.
To create your bundles, there’s a convenient Amazon’s “Virtual Product Bundles” tool. This encourages customers to spend more on each purchase, boosting your revenue without increasing your customer acquisition costs.
7. Use Competitive Pricing Strategies
If the market is oversaturated with products that have the same benefits and features, price is often the critical factor for a customer deciding who to buy from.
So, if your product listing is active for a while and the sales start to go down, just check what the competitors are doing. Have they lowered their prices?
If so, adjust your product prices based on competitor pricing, demand, and other factors. Keeping your prices competitive while maintaining profitability is key to winning the competition and increasing sales.
However, just as we were warning about discounts, remember this. Sometimes it’s better to improve the product, change the description, film a product video or do other strategies that raise the value of the product for the customer. Because there can always be a competitor that will keep lowering their prices even more.
If you truly know that the product is one of the best in the market, it’s in your best interests to help buyers understand why to pay more, and not lower your prices.
8. Leverage Seasonal Branding
Leveraging seasonal branding can give you a competitive advantage during peak shopping times like holidays or seasonal changes.
What to do – update your product images that reflect the specific season or upcoming holiday.
For example, include snowflakes in your images during winter, beach themes in summer or autumn leaves and cozy settings for fall.
Tailor your product descriptions to mention seasonal uses or benefits.
This makes your listing more relevant. That, in turn, can improve conversion rates during those peak times.
Actually, we wrote about this from a video marketing point of view in the previous blog. If you’re interested, take a look.
9. Use Social Media to Boost Sales on Amazon from Outside
There is a way to attract customers directly to your listing. It’s social media! Social media platforms like Facebook, Instagram, Pinterest and TikTok are powerful tools for driving external traffic to your Amazon listings.
Create engaging posts and, if needed, use targeted advertising to reach potential customers. By incorporating special promo codes or Amazon affiliate links, you can track the effectiveness of your social media campaigns.
Another way to use modern automation tools is leveraging the chats on Facebook. By using chatbots on Facebook, you can create a more interactive and personalised shopping experience, which can funnel more qualified leads to your Amazon listings.
10. Create a Captivating Brand Story to Set Your Products Apart
If this strategy is done right, you can forget about discounts.
Because we all know people don’t just buy products; they buy feelings, stories and brands.
That’s why creating a compelling brand story can set you apart from competitors. That, in turn, creates customer loyalty.
So use your Amazon storefront, product descriptions, and even packaging to tell your story.
A couple of examples of storytelling – include:
- how you started your business,
- that it’s a family business (if so);
- what problems you’re solving, or
- the quality of materials you use,
A good story adds an emotional element to your product. It is a powerful tool to set your products apart from the customer and drive more sales.
Here’s an example how storytelling elements were included with a video:
11. Analyze Data to Make Data-Driven Decisions
There is no better way to decide your next best strategy than based on the data of what works.
Review Amazon analytics data and business reports regularly to identify trends, evaluate the effectiveness of your sales strategies. Therefore, you can make better decisions about how to move forward.
If you continuously optimise your listing, based on analytics, you can stay ahead of the competition and boost your Amazon sales.
Farewell words –
These were the strategies.
Now, in such a huge marketplace like Amazon, every detail matters as it can influence a potential buyer’s decision. Improving Amazon listing to boost sales is a continuous process that never stays in one place for a long time.
Also, success on Amazon doesn’t come overnight – remember that.
Only with persistence, quick adaptation, and a focus on giving the customer the best value, your sales can soar to new heights. Stay dedicated, keep learning!
We wish your Amazon business to thrive.
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