As an Amazon seller or e-commerce business owner, I’m sure you know the power of visuals. Choosing between 3d renders or real lifestyle videos can seem like a tough choice. Overall, videos are now essential for successful Amazon listings, with Amazon product demo videos, Amazon A+ content videos, and Amazon video ads playing a significant role in driving sales. In this blog post, we will dive into the differences between 3D product videos and real lifestyle video shoots. What are the pros and cons of each approach? And most importantly, which one should you choose to showcase your products? Let’s find out.
3D Rendered Product Videos: The Advantages
Product animation videos have come a long way, with 3D product videos becoming increasingly popular for e-commerce videography. Here are the benefits of using 3D rendering for your Amazon product video production:
- Cost-effective: Compared to real lifestyle video shoots, 3D rendered videos sometimes can be more affordable due to the absence of location and talent costs.
- Flexibility: 3D rendering offers greater creative control, allowing you to create an ideal representation of your product and make adjustments with ease. However, this can also significantly increase the end cost of the service. It’s important to clearly discuss the extra costs, that can be applied.
- Speedy: Since 3D rendering eliminates the need for physical sets and props, the production process can be faster, meaning your e-commerce product video is ready to launch sooner. Plus – you don’t even need to have your product shipped to start the production!
Real Lifestyle Video Shoots: The Advantages
Authenticity? Check. Emotional connection? Absolutely. Real lifestyle video shoots remain a popular choice for Amazon sellers seeking professional product videos. Let’s explore why:
- Authenticity: Customers appreciate seeing the actual product in use, rather than a computer-generated representation. Real lifestyle videos build trust and credibility with your audience.
- Emotional connection: Real people interacting with your product evoke an emotional response from viewers, increasing the likelihood of a purchase.
- Versatility: Real lifestyle video shoots can be used for various purposes, including Amazon enhanced brand content, Amazon product demo videos, and product videography for other e-commerce platforms.
- Shareability: Compelling lifestyle videos are more likely to be shared on social media, potentially increasing your product’s visibility and reach.
- Relatability: Lifestyle videos featuring real people using your product allow viewers to envision themselves in the same situation, making the product more appealing to them.
- Higher engagement: Real lifestyle videos tend to generate higher engagement rates as viewers are more likely to connect with and watch authentic content.
- Strong storytelling: Real lifestyle video shoots provide opportunities to tell a captivating story around your product, which can help reinforce your brand messaging and create memorable experiences for your audience.
So, which is better?
Both 3D rendered product videos and real lifestyle video shoots have their merits. Your choice ultimately depends on your specific needs and goals for your e-commerce video production.
Are cost and production speed your top priorities? 3D product videos might be the way to go. But, if you value authenticity, emotional connection, shareability, higher engagement, and strong storytelling, then real lifestyle video shoots are the clear winner.
Whichever approach you choose, partnering with a reliable, experienced and creative video production company or team most likely will have the biggest impact in the quality of the work. Even though the debate between 3D rendered product videos and real lifestyle video shoots continues, real lifestyle videos are more suitable for a wider range of niches on Amazon. By carefully considering the pros and cons, you can make the best choice for your Amazon e-commerce business.
Here’s a video we did for our client in the Baby products’ segment. This definitely wouldn’t have worked so well, if it was done as a 3d render. Nothing can match seeing a real baby interacting with product, right? We also did listing images for our client right there on the video shoot. That made his listing appear more unified and complete.
