You’ve got a fantastic product listed on Amazon, but guess what? So do thousands of other sellers. In this crowded marketplace, how can you make your product stand out?
The answer might be simpler than you think: compelling product videos!
This is a way you can give potential customers a better, more engaging experience right on your product page.
An experience that grabs their attention and makes them feel like they’ve already touched, used, or benefited from your product.
Sounds good?
Well, it becomes even better!
Amazon allows you to do just that by letting you add videos to your product listings.
If done right, such videos can turn your ‘online window shoppers’ into committed buyers. But how can you create video content that not only captures attention but also converts? That’s exactly what we’re going to explore in this blog post.
We’ve crafted 4 powerful video strategies to elevate your Amazon product listings.
From products that need a bit of explaining to those that can stir emotions, we’ve got a tailored strategy just for you.
Stay tuned to discover actionable tips that could be a game-changer for your Amazon sales.
Keep in mind that we are talking about Amazon lifestyle videos – more info on what that is and what other video types are there, read here.
Now, let’s dive in!
Strategy #1: Give Clarity
What products is this strategy for?
Ever scrolled through Amazon and found a product that looks intriguing but left you scratching your head, wondering, “How exactly does this work?” Or perhaps you’ve listed such a product yourself. Let’s say, a multi-functional kitchen gadget, some piece of fitness equipment, or even a unique tech device.
These are the kinds of products that need clarity more than a crazy-creative approach. And you can give them that with Amazon lifestyle video.
So go ahead and answer any questions that may cause friction for your customer, right there in your product video.
It could be the difference between a ‘wishlist’ item and an ‘add to cart’ action.
What to show in the video with this strategy?
Consider creating a straightforward ‘How-to’ guide or an instructional video.
Walk your viewer through the setup, display the different ways your product can be used, and give practical tips to maximize its benefits.
Benefits of this strategy
By giving clarity, you remove the guesswork, and that’s a huge plus for customers.
They don’t have to guess or dig through manuals or FAQs; they can see the product in action and understand its value immediately.
Even better it also helps after the purchase, by reducing return rates and increasing the likelihood of positive reviews, which, let’s face it, are gold on Amazon.
Strategy #2: Create emotions
If you’re in sales for a while, you know it – not all buying decisions are rational.
Well, mostly all buying decisions are not rational.
How many times have you bought something simply because it made you feel good, or it evoked a sense of nostalgia, excitement, or gave another emotion you wanted to feel?
Probably more often than you’d like to admit, right?
Well, your potential customers are no different.
People crave to experience certain emotions, and your product video can serve as that bridge between your product and your customer’s emotions.
What products is this strategy for?
You might be thinking that only certain types of products lend themselves to emotional storytelling. The truth is – emotional appeal can fit almost any product category.
Whether you’re selling basic home goods or high-end luxury items, lifestyle videos can evoke the emotions you want your potential buyers to feel.
The key is to identify the specific emotional chord you want to strike with your target audience. And then create your Amazon product video to resonate with that.
This requires quite a professional level of video making, though.
Keep that in mind.
What to show in the video with this strategy?
Show how your product fits into a day-in-the-life of your target customer – how it will make them feel.
Create scenarios where the product naturally comes into play and improves the situation for the customer, creating a strong emotion.
Benefits of this strategy
When your customers feel emotions towards what you’re selling, it’s no longer just a transaction. It’s a full experience.
This strategy not only connects to your customer more, but also increases the likelihood of word-of-mouth (or word-through-video-sharing) recommendations.
Which are, without any doubt, some of the most sales-producing forms of marketing and sales.
So, if your product can stir emotions, capitalize on it!
Create a video that makes people feel how it would be to use your product.
It may just be the key to turn that ‘Maybe Later’ into a definite ‘Add to Cart.’
Strategy #3: Seasonal Relevance
Our guess is that you’ve been there.
The holidays are coming, or maybe it’s someone’s birthday, and you’re suddenly on the hunt for the perfect gift or seasonal item.
That’s a moment you can benefit from – with a lifestyle product video.
Now, your product may not be the first seasonal item that would come to mind, but with a dash of creativity, it can easily become one.
That’s where you can use this strategy.
What products is this strategy for?
Almost any product can be positioned as seasonally relevant with the right story.
From Christmas to summer vacations to back-to-school season or Halloween – the opportunities to make your product seasonal are endless.
What to show in the video with this strategy?
Start by looking at the calendar. Write down key holidays, seasons, or events that resonate with your target audience.
Think broadly – birthdays, weddings and other moments that a human being tends to experience during lifetime can also be an inspiration.
Then, decide on the most appropriate occasion, and create your Amazon lifestyle product video around it. Show your product as the perfect holiday gift, the go-to summer essential, or the must-have item for back-to-school.
Match the look and feel of the video to the season.
Bonus tip: Think creatively!
Showcase your product as the perfect gift or the essential item for a New Year’s resolution.
Like this:
Benefits of this strategy
A seasonal video creates a sense of urgency and taps into the current mood or needs of your potential customers.
People are already in the mindset to make specific types of purchases during these times. If you help them imagine how your product is exactly what they’re looking for – perfect!
By aligning your product with the season or occasion, you increase the chances it will be seen. And that, if done right, can lead to a significant sales boost.
Ready to give your Amazon listing that seasonal sparkle?
A seasonally relevant video might just be the hidden gem you were looking for to boost those plateau-ing sales.
So go ahead, seize the season!
Strategy #4: Capture them with Multiple Videos
You’ve heard the saying, “Don’t put all your eggs in one basket,” right?
Well, this is especially true when it comes to video marketing on Amazon.
One video style may capture a portion of your audience. But what about the rest?
The beauty of Amazon product listing is that you don’t have to choose! You can showcase multiple videos, each serving a distinct purpose and targeting a different aspect of your audience’s interests or questions.
Or even targeting different segments of your audience, and their separate needs.
What products is this strategy for?
This strategy is especially great for products that have a lot to offer.
For example, the product has multiple features, use-cases, or customer segments.
Whether you’re selling a multi-functional tool, a fashion item that can be used on multiple occasions, or a tech gadget with numerous features, using multiple Amazon lifestyle videos can cover all the bases.
Because, let’s face it – a busy mom will have different needs for your product than a gen Z that freshly got into the job market, right?
Also, this strategy is truly beneficial if your last video has been there for a while, or you see that customer reviews have changed. They are telling you they love other features than they used to. Or new customers ask questions that you see are not answered in the video you already have on your Amazon listing.
Like this client – at first, we created a lifestyle video to introduce and showcase the product:
After a hile, they chose to add a twist to it:
What to show in the video with this strategy?
Simply go through this blog and see if there is a strategy that your product may benefit from.
Or analyse your customer behavior. Has it changed? Are there new things coming up in reviews that should be talked about in a new video? Or maybe the clients need a simple instructional video to know how to install the product?
Starting with the information that you already have and then deciding what is lacking is the best approach to this strategy.
Benefits of this strategy
Having multiple videos allows you to engage with different segments of your target audience in a way that is the most relevant to them.
You become more inclusive.
It makes your product listing more dynamic and informative, providing a fuller, more rounded view of your product.
This increases the chances that your product will gain interest from more potential customers, thereby boosting your potential for sales.
Also, it increases the time a person spends on your listing. And, if you’ve read some of our other blogs you already know that more time spent may also boost sales on Amazon listing.
So why limit yourself to just one style, one video? When it comes to product video marketing on Amazon, more can be more.
Consider adding more videos to your product listing to boost the engagement, and, therefore, a chance of sales.
Farewell words –
So, these were the strategies. We hope you found them useful!
If you have any questions about Amazon lifestyle video creation – contact us, we’re happy to help.