7 Amazon listing video do’s and dont’s

Amazon listing video is a great way to improve your customer’s experience in Amazon listing.

It is proven that listings with videos convert more on Amazon (to be precise, on average 3.6x more!).

So how to make sure your Amazon listing video is the one that helps the conversion rate go up?

See some do’s and don’ts to keep in mind if you’re just planning your first Amazon listing video!

Do: Show your product in action

This is what makes a video different from pictures – Movement. Action.

Whenever possible, use the opportunity to showcase how your product can be used in real life!

Like this:

That makes it easier for the customer to imagine using it themselves. And that, in turn, increases the chance that they will buy it.

If you want to learn more about showing products in action, take a look at this blog – we describe 5 main video types for Amazon product listings that work the best.

Don’t: Film the Amazon listing video in low quality

The quality of the video and the quality of sound are two main cornerstones of any video experience. If they aren’t good, the customer simply won’t like the video. What’s even more interesting – they won’t be able to tell you why.

It happens unconsciously, no matter if we know that or not.

Now, why is this important? What does it mean for you?

It means that the product and the brand will leave an impression you don’t want to leave. What may happen instantly – the customer will click away and see a listing of some competitor. And, most likely, buy from them.

One way to make sure you have a good quality – hire professionals that have high quality equipment.

Do: Think from the customer’s point of view

All of business owners or team members may fall into the trap from time to time.

The trap is – focusing too much on features and benefits, that the ideal customer doesn’t understand – or care.

Most of the time our ideal clients are not professionals of the same industry. So the way they think about the product is a bit different. Most of the time clients simply want to understand how the product will make their life easier and better.

So, no matter what product you want to showcase, and no matter how important a certain feature is for you as a professional – ALWAYS think from the point of view of the customer.

What do they care about?
What do they need the product for?
Why do they need it?

Then include the benefits and features that the customer truly cares about.

A pro tip how to know if you’re on the same page with your clients: see your Amazon listing reviews!

If the benefits that you would like to mention in the video are the same that your customers mention in their reviews (that is – they use the same words to describe why they like your product) – you’re on a very, very good path.

Don’t: Save too much for Amazon listing video production

We DO agree strongly that the costs of video production should be reasonable and effective. At the same time, there is a line where saving is not effective anymore. By saving too much you might lose more than you gain. So never save on good quality video – especially if the competition is fierce.

Why? Because what you put in the Amazon product video is what you get out.

The product video is an investment that leaves a mark in the customer’s mind. So what mark do you want your brand to leave? A crisp, smooth, high quality product in a beautiful environment?

Like this?

Or something that unconsciously makes the person cringe, because it just doesn’t look good? (although it’s made with good intentions)

There is just one first impression you can leave.

So make sure you leave a good one.

Do: Create an emotional attachment

Experienced business owners, sales and marketing people know this better than anyone – people buy because of their emotions, not rational thinking.

So, the good news is – there are so many ways you can create emotions to the customer via product listing video!

The set, the activities shown in the video; the best angles of your product; the message and how you script the video; what words you use, what song is playing in the background – all these (and more) are powerful tools to use to make the customer feel certain emotions.

Here’s an example:

The emotions you want the customer to feel may differ, depending on your brand.

But the opportunity to create emotional attachment is the largest with product video, compared to text or photo.

So use it and create emotional attachment to motivate the purchase.

Don’t: Just leave the video on Amazon listing

Is the video ready and published? Don’t just leave it on your Amazon listing! Milk the investment it in all the ways you can.

First, make sure to optimise your video for Amazon. Second, think of the ways you can use it elsewhere.

Social networks? Email marketing? How about your webpage?

If you know you want to use the video for more than one platform, make sure to tell that to your Amazon product video agency before filming.

That makes it the most efficient, as the professionals will film the video in the way that is better editable to other formats.

Do: Use the video for other purposes than just showcasing the benefits of the product.

Yes, it is important to show the product in action, just like we mentioned before. At the same time, if you want to be smart with your video creation, think wider.

Are there any questions from your clients that can be answered via Amazon listing video?

Sometimes it’s really useful to include some instructions on how to use the product; how to install it – so the customer is informed even before purchase, and also more convinced that they will know how to use it properly.

Sometimes the design is your biggest strength that sets you apart from competitors – showcase that in an unboxing video.

Learn about all the types of Amazon listing video -and you will use your investment in a more efficient way.

Farewell words –

These are the main do’s and dont’s of an Amazon listing video for businesses and brands.

There are many more details that can turn out to be important for your Amazon listing video. A great idea is to talk with a professional that can recommend to you what type of Amazon product videos would be the best for you, what other dos and dont’s to keep in mind in your unique case.

And, of course, it’s even better if the professional can not only recommend, but also create one for you, isn’t it?

Well, we can do both.