This is probably one of the most important blogs about the product demonstration videos on Amazon.
So, if you want to understand the most important basics of what works – you’re at the right place!
As a professional Amazon video production agency based in Europe, we’ve had the pleasure of working with a variety of clients across the whole world.
Our job for the past 6 years has been to showcase our client’s products in the best possible light.
Through our experience, we’ve learned what works and what doesn’t when it comes to creating a compelling product demo video for Amazon listings.
So, whether you’re a business owner or a marketing professional, we hope our insights will help.
These insights can help both create the video yourself or, if you’re at the stage where professional video services are the right choice for you.
These tips can help you understand what it takes to create a proper product demonstration video on Amazon.
Let’s dive in and explore!
16 tips and tricks to film a great product demonstration video on Amazon:
1. Make sure the visuals will be in the highest standards
Use a high-quality camera and microphone to capture clear visuals and audio, or make sure the agency you hire has the right equipment to do that.
The quality of the Amazon product video communicates your brand as much as the content of the video.
What’s even more important – the opinion of the brand according to the video quality forms unconsciously.
The customer, without knowing, will decide whether you associate with good or bad quality within the first seconds of the video.
So make sure you’ve done it all to make the impression good.
Just like here – maybe you don’t understand what exactly has been said, but you do understand that it will be a high quality product, don’t you?
We just had to start with this point, because this truly makes all the difference subconsciously. However, there is something even more important.
And that is the next tip.
2. It all starts with the clarity about your product and goals
Simple, yet often forgotten tip. You have to know clearly what you want to get out of the video to make it work.
Start with a clear goal in mind for the video and what you want to communicate about the product. That makes it easy to choose the right type of Amazon product video for your product. Even more, it helps the end result to be better.
3. Name the main points you want to communicate in the video
This is especially important if you’re filming the first product video. Sometimes it may seem that you can just film nice shots with the product and decide how to communicate them later. Well, it is a great strategy if you want to lose time, money and energy.
The best practice is to write a script or outline of the key points you want to cover in the video and let the Amazon video agency create the script for you.
That makes the whole process more efficient and the end result just as you imagined it to be.
4. Test if you speak the same language as the customer
Sometimes the customer thinks differently than the business owner on what’s important and useful about the product.
For a good Amazon product video it is important to communicate the customer’s point of view.
Show the script to a small group of people before filming to get feedback and make improvements. Preferably – people that are not working in your company, but are your target audience.
We have other methods to make sure about that – but that’s our professional secret 🙂
The most important is – checking if your customer cares about the script that you’re planning to film.
5. Good lighting makes all the difference
You can ask any video agency on what’s the most important to film a good video (from a technical point of view), and most will name “good lighting” in their TOP3.
Use good lighting to showcase the product clearly, either by filming in a well-lit room or using additional lighting equipment.
By the way, good lighting – it doesn’t mean that the video necessarily has to be bright.
There are products that we’ve shot in the dark (and sometimes lighting is a product itself – like this):
As you see, the lighting is an important foundation to put focus on the right things and get the mood you want for your Amazon product video.
6. Film the product from multiple angles
Make sure the product is filmed from multiple angles to showcase its features and design more successfully.
It’s a common standard that the highest quality Amazon video agency will do automatically.
7. Film the product in a variety of shots
Use a variety of shots, such as wide, medium, and close-up, to keep the video visually interesting.
Use close-up shots to highlight important details and product features, and medium and wide to show the product in real life to spur the customer’s imagination.
8. Use a person or model to demonstrate the product in use.
There is power in showing products in real life, used by real people. It will make the video more relatable and convincing.
Of course, you have to know how to make it work. It will not be enough to simply have a person in the video. They have to be the most suitable people for the product, and you have to know how to make them showcase your product the best.
9. Use humour or storytelling to make the video more engaging and memorable.
The words that you use in the video are the tiniest part of the tools that will engage your customer.
The “how” of the video, or:
- the style and composition of the script,
- the set,
- casting,
- filming and
- editing –
They all are important parts of storytelling.
Use them wisely to make the video as engaging and memorable as possible.
10. Use voiceover
Use a voiceover to explain the product’s features and benefits. From our experience, the combination of engaging video and a professional voiceover is the most successful for Amazon product videos.
It simply allows you to make the video more convincing.
11. Show the main highlights in text
Not all clients will view the video with sound. Help them understand the context, and strengthen it to those who do watch with sound!
Use on-screen graphics or motion graphics to highlight key points and features.
12. Don’t be blank and sterile
It used to be popular to showcase the product in a clear environment. Mostly, a studio.
It can be a great way to put all focus on the product, however, we wouldn’t recommend only using such shots for your product video. It doesn’t help your sales.
Use real-life scenarios to show how the product can be used in everyday situations.
That makes it more convincing.
By the way, we’ve published a blog about lifestyle product videos where you can learn about the benefits of them. See the blog here.
13. Use music or sound effects to enhance the video
Music is often an underrated part of Amazon product videos. However, it’s a tool that can create the feeling you need in seconds. You have to use it wisely.
So pay attention to the music you use in your Amazon listing videos to set the right mood or tone for presenting your product and brand.
14. Keep the video short and to the point
Focus on the most important features and benefits. Making the customer want to learn more is a better strategy than publishing a video thet they don’t even watch until the end.
So keep the video short to make it work.
15. Know what NOT to include in Amazon video
There are certain rules on Amazon that you have to know for your video to be published. For example, you are not allowed to include screenshots of your Amazon reviews or time-sensitive information. A professional Amazon product video agency will warn you before you invest your time, money and energy into such ideas that won’t work. So you could be the most efficient while creating your product demonstration video on Amazon.
16. Use video strategically
There are even more tricks on how you can use a product demonstration video on Amazon efficiently. That includes – what information you put in the video; how you optimise it on Amazon and how you distribute it after it’s ready.
Unfortunately, the right way to use a video differs from business to business. So it’s impossible for us to put all the 6 year experience in one blog.
The good news is – we; re here and happy to help you!
Contact us to create your best product demonstration video on Amazon, and say hi on Social!
