What are 7 benefits of Amazon lifestyle video? If you’re considering creating one for your business, it’s a smart choice to learn more about Amazon lifestyle videos.
Learning more gives you better understanding, and better understanding can create more ideas on how to better use the potential benefits to boost your sales on Amazon.
If you’re completely new to this type of Amazon product video, let’s start with the most important.
Amazon lifestyle video: What is it exactly?
Amazon lifestyle video is the most engaging type of Amazon listing video that not only demonstrates the product, but also shows how a product can fit into the customer’s daily life.
Why is it necessary?
Well, think of your own experience.
Have you ever seen a product on Amazon and wondered how it would fit into your life?
Sometimes it can be challenging to understand how a product works and how it can benefit you just by looking at pictures and reading descriptions.
And a simple video that shows the features is not helping more, right?
The less you know about the product, the harder it is to understand the benefits of the features for you and your everyday life.
Now, if you have experienced it yourself, you can be certain someone else could have the same thoughts about your Amazon product listing.
That’s where a lifestyle product video can make all the difference. No wonder it’s the favourite choice of our clients.
Now, let’s get to the main reason you’re here.
7 benefits of Amazon lifestyle video
See the main benefits of Amazon listing video below that we’ve noticed while working with clients from all over the world.
1. Showing features and benefits in context
A lifestyle product video demonstrates the product in use in real-life scenarios, which can help clients better understand how the product fits into their lives.
For example, if you’re looking at a new fitness product, a lifestyle video could show the product being used during the workout and how that product would benefit them during that workout.
Like this:
That gives the client a better sense of how the product works and how it can benefit them in their daily life.
2. Helps the client to visualise themselves using the product
It’s not just about understanding how the product works – an Amazon lifestyle video can also help the client visualise how the product will look and feel in their life.
Seeing the product in use in a real-life scenario by someone else can help the client imagine how it will fit into their routine and how it will enhance their daily activities.
That makes the Amazon product listing more convincing.
Here’s one of lifestyle videos we created for our client:
And that is why it’s important to have an Amazon lifestyle video in the best quality – but that’s a topic of another blog.
By the way – take a look here to see if it’s already published!
3. Creates emotional attachment to your product
Video as a form is one of the most intense digital experiences a customer may have while interacting with your brand on Amazon.
Therefore it is easier to create a certain emotion via video than pictures of text.
An Amazon lifestyle product video can be a fun and engaging way to learn about a product.
Or clean and minimalistic.
Or inspiring to take a vacation, like this:
The emotions you can create with the video are endless. It all depends on your product and brand, and the goal of the video.
By showing the product in a way that creates the emotions you want, the Amazon lifestyle video can create the exact sense of excitement and anticipation for your product that your brand needs.
And, as you know if you’re in the selling business for a while – emotions are one of the most powerful tools in selling.
4. Allows to see the product from different angles
In addition to showcasing how a product can fit into the client’s daily life, Amazon lifestyle videos offer the added benefit of presenting the product from different angles and perspectives in a short amount of time.
This can be particularly helpful when considering products that may have multiple features or uses.
Here’s an example:
Let’s say the client is interested in purchasing a new frying pan on Amazon.
An Amazon lifestyle video for this product:
- Can show the frying pan being used to cook various dishes, such as pancakes, healthy food and stir-fry.
- The video may also highlight the compatibility with different stove types to make sure that clients from different households can imagine themselves using it.
- By seeing the frying pan in action from different angles in a short amount of time, the client can better understand how it works and determine if it’s the right fit for their cooking needs and preferences.
Here’s an example – an Amazon listing video that we created for another client:
Overall, Amazon lifestyle videos can be a useful tool for clients to make informed purchasing decisions and feel confident in their choices.
5. Extra unconscious layer of social proof
An Amazon lifestyle product video can provide social proof by showing real people using and enjoying the product. That can help build trust with potential customers.
It’s a benefit that may not be the first to come to mind. However, this benefit actually can make all the difference!
It’s especially important if you’re just starting a new product line and there are not so many reviews yet. Showing real people using the product can be a great way to build more trust in the client, even without tons of reviews.
Because, as all experienced business owners and sales people know – the client has to trust the brand and the product to buy it.
6. Increased shareability
Another hidden gem for this Amazon video type.
A lifestyle product video can be more shareable than a simple demo video!
Why?
Because of all the previously mentioned reasons.
Amazon lifestyle product video is more dynamic. It creates more emotions and is a great tool to help visualise living a certain lifestyle while using your product.
That all makes it interesting and engaging enough to be shared on chats, social media or other platforms.
If you want, you can already plan to include a shareable, catchy moment into the video specifically for this purpose.
Like this – can you guess which moment would make people share it to others? 🙂
7. Technical benefits
Yes, an Amazon lifestyle product video can help customers make a purchasing decision. It shows the product in use, which can help customers feel confident in their decision to buy the product.
The best news is – it doesn’t stop there!
The lifestyle video helps you to get more traffic to your listing in general because of some technical reasons.
When a client watches your video on Amazon, it means more time spent on your listing. More time on your listing gives Amazon signs that your listing is worth engaging with.
That makes the algorithm to show it to more people.
More people = more engagement possibilities = more sales.
(An important note – remember that you have to do the homework and optimise the video for Amazon too to help it work.)
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We hope these benefits help you understand the advantages of filming a lifestyle product video!
This is not the only type of Amazon video though. There is a blog where you can learn more about 5 most effective types of Amazon product videos.
If you’re interested in exploring the topic more, read it here.
And if you’re ready to create a top-notch Amazon lifestyle video – contact us.
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