Hiring Amazon product video services is a great choice if you want a professional, effective video for your product listing.
If your brand or company is already established, and if you want to associate with high quality – you simply have to have a high quality video for your Amazon FBA.
At the same time, Amazon product video – that’s quite a specific niche. It would be great to choose the right agency the first time, wouldn’t it?
How to choose the right Amazon product video services for you?
Take a look at these 7 factors to consider when picking the right Amazon product video agency for you.
1. Your brand and its style
Start with yourself – what would be the best for your company? Unless you want to shake things up, the Amazon product video has to be in lines with your brand.
So it is important to define it in the first place, so you know exactly what you’re looking for in terms of style of the video.
Browse through the agencies to find the one that provides videos in a style that is aligned with your brand.
To make it easier for you to browse through our services – the brands that decide to work with us usually have such values as quality, attention to detail; and “a human touch”, so to speak. To understand what we’re talking about – see this for real examples of our work.
2. Experience and expertise of the Amazon product video agency
There might be a lot of video agencies out there. Video is one of the most popular formats online. At the same time, Amazon product video – that’s a specific niche. We would sincerely recommend you to choose an agency that has actually had experience in filming videos for Amazon and can prove it.
Why is it important?
If you pick an agency that simply knows how to film a good video, but they have never provided Amazon product video services specifically – there’s a risk.
The risk of investing time, energy and your company’s budget to a lot of great ideas that turn out not to work.
So at the end the project takes more time and budget than you planned.
Trust us – we’ve definitely learnt our lessons in practice:
Now, already 6 years in the business, we’ve polished the video filming process to make it the most efficient and simple. So simple we can even film a video for companies all across the world.
3. Reviews of the Amazon product video agency
What do other businesses say about the agency?
Take your time to explore the reviews.
Because, as on the Amazon store, the sales (or, experience) could be one thing, and reviews could be completely another.
Isn’t it?
Here’s a review of one of our clients:
If you like what you see – take the next step and contact the Amazon product video agency on the first call.
Why? Because there’s one truly important thing to test before you collaborate.
4. Communication style
Communication is this one tiny detail that can make all the difference. So pay attention to these aspects:
- Do you feel comfortable talking to the people from the agency?
- Do you like their communication style? The speed and manner they respond?
- Does the conversation make you trust them?
- Do they respond to your questions professionally?
Not always, of course, it is necessary to have the same communication style and mindset to make a project work. Team of people with different communication styles can actually make the end result better.
At the same time, it’s a collaboration that could last for years. So pay attention to how you communicate, whether you like your interaction or not. If you do – great!
You have already taken care of the most important aspect of the project.
5. Technical equipment of the Amazon product video agency
Make sure the video agency has the necessary equipment to produce high-quality videos.
If you have a decent knowledge about the video technical equipment, sure, you can ask and have a discussion about that with the professionals of the agency.
If you don’t – that’s completely fine (there’s a great chance we wouldn’t know the technical details of your industry as well).
Just take a closer look at the portfolio of the agency.
Make sure that the videos are crisp quality, and check the sound. Compare them with the types of videos you’d like your Amazon product video to be like.
If both – the video quality and the audio quality – seem professional, that is a great sign. Because it is quite hard, or in most times, impossible, to “fake” a quality in the end result.
You simply whether have ir or don’t – and a human eye can tell if it’s there or not quite well.
6. Your budget and pricing expectations
Let’s talk business. What are your pricing expectations for a video agency?
Unless you have worked with other agencies before, spend some time to learn about usual pricing of video agencies. Simply to understand the industry standard and then see if that works for your company.
It is an important step to understand what to expect in terms of the investment.
An Amazon product video, when you shoot it with professionals, has to have a decent budget to make it work.
Why?
The end result consists of many small steps done in high quality –
- the producer has to listen skillfully to understand your needs and make them happen;
- the script writer has to know how to create the script in a way that sells;
- the video operator has to know how to film your product from the best angles;
- the set designer has to know how to create the feeling you want in the video;
- there has to be a good casting of the right talent for your video;
- the voiceover actor or actress has to know what they’re doing;
- and it takes some expertise to edit the video in the best, eye-catching way that conveys the message you want and makes your brand look good.
And every step that we mentioned also requires a decent budget to make it work technically – the video equipment, props for the set, editing program licences etc.
So the budget, apart from what it may seem, is actually simply covering the technical expenses, and paying skillful people a reasonable pay for their expertise.
As with anything high quality, an Amazon product video also is an investment – that pays off with higher sales and the reputation of your brand.
We may write a more detailed blog about how the price is made for a video agency like ours. So stay tuned if you’re interested!
7. Possibility to adjust the same video for multiple purposes
To make sure your investment is the most efficient, make sure to have the video services that can help you adjust the same video to more than one format.
Having some bits of the video, or the whole video, formatted both horizontally and vertically, gives you freedom to use the same material not only on Amazon, but other platforms as well – Facebook, Instagram, TikTok ect.
That’s how you get even more from the investment – and it’s a smart decision to make sure the agency that can do that, before the video is made.
Now, if you are still wondering how video works as a marketing and sales tool for Amazon – read more in this blog.
BONUS TIP: The location is not so important anymore
It used to be important that the video agency was near you.
Well, to our experience, it isn’t – our clients mostly live across the ocean, and the end result has always turned out to be great.
At least for us it works – as we’ve perfected the video creation process, it is 100% possible to have all conversations about your needs virtually, and do all the production work here, in Europe.
By the way, talking about the budget! Such remote collaboration makes the investment even more convenient for some businesses. Those who are located in countries where the expenses for the same result would be higher if produced locally.
So it’s up to you to decide what works for you the best.
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These were 6 tips on how to choose the right Amazon product video services for your business.
Ready to explore our services further? Contact us if you’re ready to see if we’re a good fit!
