Amazon Sponsored Brands Video can help when your brand and its products need to stand out in the busy online shopping world.
These video ads show up in Amazon’s search results, letting you share your brand and products to more potential customers in a lively, engaging way.
Even more, using video to market your products is a game-changer in general.
No wonder video is the king and queen of any social media nowadays!
Because videos grab attention more than pictures or text, and that can easily lead to more clicks and sales.
That’s why adding video to your Amazon campaign can seriously boost your brand and sales on Amazon.
But be careful!
The videos have to be made and utilised in the right way.
Mistakes can hurt your campaign’s success and cost you money.
That’s why we decided to show you seven common mistakes to avoid, helping you get the most out of your Amazon video ads.
If you know these mistakes, you plan your video creation and the ad campaigns for better performance and increased ROI.
So let’s dive in and uncover these common blunders to avoid.
1. Lack of Professionalism in Production
Skipping quality when creating your Amazon video ads is a big mistake.
Yes, we know.
It’s tempting to think that creativity and the actual content in the video matters more than technical quality.
However, in a world where first impressions count for a lot and the speed is fast, low-quality video can be an immediate turn-off for potential customers.
And they most often than not wouldn’t give you a second chance.
A top-notch video boosts how people see your brand, making your product seem better and more reliable. Bad quality does the opposite, making folks doubt your brand.
So avoid these production mistakes:
Poor-Quality Graphics
A low-resolution logo or outdated graphics can leave the wrong impressions about your product. Graphics should not only be high-resolution but also align with the brand’s colors, fonts, and overall style. It is especially important if you want your customers to return and remember you.
Shaky Camera Work
Nothing says “amateur” quite like shaky camera work. If your video looks like it was filmed on a smartphone during an earthquake, the customer will focus on that, rather than the product. That lowers the chances of buying the product. So use a tripod or stabilisation equipment while filming.
Bad Sound
Don’t ignore sound quality. Noisy backgrounds or low sound make your video hard to follow. Although not everyone watches the video with sound on, if they do and it’s bad quality – it’s even more damaging than bad video quality.
You’ll lose viewers’ interest fast.
Bad Lighting
Lighting matters too. Good lighting makes your product pop,or even create the right mood and emotions, while bad lighting can make it look cheap or confusing.
The bottomline – Invest in Good Production
So there’s an option for you to:
- buy quality video gear and film the video yourself. If you have studied video production, it’s doable. The gear is more affordable now, so there’s no excuse. Or –
- hire pros to make your video shine. It takes years to learn how to film good quality videos from a technical point of view. This is your shortcut. Even more, investing in good production isn’t just spending money. It’s making sure your brand stands out on Amazon, helping you get more clicks, sales, and loyal customers.
In short, spending on good video and sound isn’t a waste. It’s an investment that boosts your brand and makes people pay attention.
That means more engagement and better ROI.
2. Ignoring Video Guidelines and Specifications
Another common mistake many brands fall into is ignoring Amazon’s specific guidelines and specifications for Sponsored Brands Videos.
It’s tempting to use your existing video content as-is.
Don’t fall for this temptation!
If you ignore Amazon’s standards, your video won’t be displayed correctly, or worse, the campaign won’t get approved in the first place.
That means wasted time and resources that you spent creating the video.
Amazon’s Rules that should not be ignored:
Video Size and Length
Follow Amazon’s size and length rules for videos. Wrong sizes look bad and can turn people off. Keep the video not too long to lose interest but long enough to get your message across.
Right File Types
Amazon only takes certain video file types. Use the wrong one, and your video won’t even show up. Always double-check.
Make It Mobile-Friendly
Lots of people shop on Amazon using phones. Make sure your video looks just as good on mobile as on desktop, or you’ll miss out on a big audience.
Test on All Devices
Before you finalize, preview your video on desktops, tablets, and phones to make sure it looks and sounds good everywhere.
In short –
Skipping Amazon’s video rules is a bad idea. You’ll get lower engagement and might even get your video rejected. So learn the rules to maximise clicks and ROI. Here are general guidelines from Amazon.
Or, if you hire professionals, they should take care of it, so you wouldn’t even have to think about it.
3. Overloading the Video with Information
Businesses often make the mistake of pushing as much information as possible into their Sponsored Brands Videos.
Yes, it’s normal that you want to showcase all the wonderful features and benefits of your product.
Especially if you believe (and know) it’s the best in the market.
However, if you overload your video with information – unfortunately, it can actually backfire.
What to do to skip this mistake:
Stick to 1-2 Big Points
Don’t try to say everything. Pick one or two main things you think will grab people or make them convinced that this product is the right one. It makes your video easier to get.
Clear Call-to-Action (CTA) is Key
A clear CTA is the heart of a good video. If your video is a mess of info, your CTA gets lost, and people may watch but not act.
Use Visuals Carefully
Pictures or text graphics can help get your point across. But keep it simple and related to your main message.
Test and Improve
Use A/B tests to find out what works best. Start with one product video and use what you learn to make your next videos (for other products) better.
The main point:
Less is more in short videos. Make a couple of points well, have a clear CTA, and you’ll get people to do what you want. Keep it simple, and your Amazon video ads will work better.
4. Not Focusing on Target Audience
You have to understand the target audience and aim to reach exactly them with your ad.
Why?
Well, at first, understanding your customer allows you to tailor the message for them, so they are more convinced to buy your product.
Second – even the best video ad fails if shown to the wrong people. Messing up targeting wastes money and messes up your ad data.
What to do to skip this mistake:
Research First
Know your audience’s likes and needs before you make the video. Know who you want to reach before filming the video. Your video’s message should fit its audience. Get this right, and your video will hit home.
Use Amazon’s Tools
Amazon lets you aim your ad using viewer data like age, interests, and shopping history. Dive into Amazon’s tools to pick the right viewers.
Not using this info? Your ad might miss its mark, like a freshly-graduate-focused video shown to seniors.
Watch and Adjust
Check how your ad’s doing and tweak as needed.
Just a reminder:
Don’t skip this key step. Do it right, and your video will connect and convert.
5. Not Thinking Like Your Customer
One big mistake in making Amazon video ads?
Focusing too much on the product, not the person buying it.
Sure, features are cool, but what do they actually do for the customer? It’s better to create videos that solve problems, not just ones that show off gadgets. Your video will be more relatable, and you’ll turn more viewers into buyers.
Because people are buying if they feel that the product will solve their problem.
So – what to do to skip this mistake:
Explain from the customer’s point of view
Don’t just say your phone has a 48MP camera. Explain how that captures perfect moments in top quality. People want a fix to a problem or a way to achieve a goal, not just a gadget.
Show Your Product In Action
Show your product in real life to help people see how they’d use it.
Like if you’re selling kitchen knives, show them slicing through tough veggies. It’s way better than just showing the knives.
Kill Doubts Before They Grow
Answer questions or worries buyers might have in your video. Clear the way for them to hit that ‘Buy Now’ button.
If you have no idea what these questions might be – take a look at reviews or FAQ’s of your product listing.
If one person has asked a question, there’s a great chance more people want to know the same.
Now, these were the mistakes.
Utilising Amazon Sponsored Videos can be a game-changing strategy for your brand. But if you mess up the strategy (from bad production to wrong targeting), you’re just burning money and missing sales.
So next time you make an Amazon video, skip these common mistakes. Plan it, nail it, and watch your sales go up.
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