How instructional video helps boost sales on Amazon? Using instructional videos in Amazon listings can be a powerful tool for driving your sales numbers up.
Yet not a lot of business owners and team leads know that! Why? This type of e-commerce video is mostly associated with a customer service tool after a purchase. But hold your horses – it can be much more, and even help you grow your revenue from an Amazon listing.
In this blog you’ll read:
- What is an instructional product video;
- What information to include in your instructional product video
- Multiple ways how instructional video helps boost sales on Amazon
Ready to learn more about this hidden gem? Let’s go!
What is a product instructional video?
Imagine this.
You’re shopping on Amazon and come across a neat product listing.
You like how the product looks and it seems from the description that it definitely could be the one for you.
At the same time, you’re not quite sure how it works.
Then you notice there’s a video right there on the listing, among all the product photos.
You click play, and – voilà! Someone’s showing you exactly how to use that product.
Now – that’s a product instructional video.
In other words, it is like having a friendly store assistant right there with you, giving you a dynamic and engaging walkthrough of how the product functions.
But instead of hiring a professional in-house, you hire Amazon video ad makers once, and that’s it.
Want to see an example? Well, we suppose not all of you who are reading understand German.
Take a look at this video – do you still get what the product is, how to use it and how to install it?
If so, you just experienced how powerful and easy it can be to use video as an explanatory tool for your potential clients.
Keep in mind that this video has features of multiple Amazon product video types.
Now, what’s typically included in a good instructional video? Let’s explore that in the next session.
What information is included in a good instructional product video?
Products on Amazon product listings are really different. So, it’s a no-brainer that the content can vary, depending on your product and its target audience.
At the same time, there are some elements that are included in most cases.
Those elements are:
1. A brief overview of the product.
What it is, what it does, who will benefit from using it.
2. Short unboxing.
The potential buyer sees what’s included in the package that would be delivered to their door.
3. A breakdown of the product’s main features.
It’s much better if the video explains not only the features, but also the benefits these features give to the user. However, if it is more suitable for you to simply explain the features, then that’s how it should be. You know your product the best.
4. Step-by-Step Instructions.
A person demonstrates how to set up and use the product step by step.
5. Safety Precautions.
Tips how to maintain or store the product to extend its life and use it in a safe way. This is a crucial instructional video element for products that could cause risks if used improperly.
6. Various ways to use the product.
Great element for products that can be used in more than one way. It shows the product in various practical scenarios to help viewers understand its versatility or specific applications.
7. Comparison.
Works really well for the newest, improved version of your own products. Highlight the main differences. Now, if you want to compare your product to competitors’ products, it gets tricky, because there are restrictions from Amazon. Your video might not be allowed to be published if you don’t know the restrictions.
8. Product maintenance.
Instructions on how to clean, store, or maintain the product. Again, not all products need this element – but if yours does, make sure to include it in your instructional video. Especially if maintenance is easier than for the competitor’s products!
9. Additional tips.
Any other practical information that helps the buyer get the most out of the product. For example, common mistakes to avoid, or any other special tips for the best experience with your product.
10. Troubleshooting.
Addresses common issues that the potential buyer might face. If you include this element, make sure to offer simple solutions right away.
11. Warranty information.
Now, it’s not allowed to put any contact info in an Amazon listing video for customer service, however, you can include information about warranty – the length of it, or any other trust-building element for your customers.
Consider including all the elements or just the ones that seem right for your product listing on Amazon.
Now, let’s talk about the reason why you’re here.
How instructional video helps boost sales on Amazon?
As we wrote at the beginning of this blog – instructional video can help you boost sales on Amazon. How can it happen, and why?
1. Clarity.
It helps potential buyers understand the product better. Think of it as a demo before you decide to buy. And clarity makes a customer more likely to buy your product.
2. Address Common Questions.
A well-crafted instructional video can proactively address common customer doubts, helping speed up the decision-making process.
3. Excitement building.
If done well, the instructional video creates excitement around the product and sets expectations. It helps the potential get ready to buy the product from an emotional level as well. The elements that help the excitement building the most are unboxing and set-up instructions (if it’s an easy one).
4. Confidence.
When the client sees the product in action, or when they see that they will be able to set it up and maintain – it all can make them feel more sure about your purchase. No more second-guessing!
5. Connection.
A good video can make the client feel a bond with the brand or you as the seller. It’s like they’re talking directly to you, and you certainly show that you care about their clarity around the product! Now, how does that help to boost sales? The most experienced business owners or professionals already know – connection is probably the most powerful sales tool one can have.
6. You control the focus.
Yes, static product images and text are important. At the same time, it is easier for a potential customer to miss important information while scanning a photo gallery or product description. Video, on the other hand, is proven to be the most engaging type of content online. So, if you’re smart about when and where to put the right information, you can make sure your potential customer focuses on things that help them make the buying decision.
7. SEO Benefits.
Amazon favours listings with rich content, including videos, that makes the viewers stay at your listing longer. The more time they spend in your listing, the more Amazon pushes your listing in search, so it boosts your possibility to get more sales.
8. Reduce Returns of your product.
The instructional video showcases the product’s features, functions and use clearly. This is why customers are less likely to return it due to misunderstandings. If you know exactly what you’re getting and how to use it, you’re less likely to send it back.
Bonus – hidden gem
You thought that reduced returns is a good reason to use instructional video on Amazon itself, but wait. Because it gets even better!
If they have a great experience from the start, they’re more likely to leave you a good review. And that means they’re more likely to recommend your product to friends, family, coworkers.
And that means… you know where we’re going with this.
(khem, bigger sales for you, khem).
There are other reasons why instructional videos help boost sales on Amazon product listings.
However, they’re the same on any Amazon listing video type. Take a look here if you’re interested in exploring this topic more.
Or, let’s say you’re convinced that instructional video is the right choice for your Amazon product listing.
What to do next?
Now, if you want professionals to create the highest quality instructional videos for your products on Amazon – contact us.
Let’s see if we’re a great match!
