Getting 5-star reviews on Amazon can significantly boost sales, help you with higher ranking on Amazon search results, and also improve your brand’s reputation.
Sounds great, but.. how to get 5 star reviews on Amazon?
That’s what this blog is for.
Here you will learn:
- 7 basic tips for your business to increase your chances of getting 5-star ratings;
- One unexpected tip;
- How to execute the unexpected tip the right way.
Now, before we dive into the unexpected tip, let’s get to the basics. Here are some basic things you need to have for your product, to get the highest rating on Amazon listings.
How to get 5 star reviews on amazon: 7 basic tips
We asked multiple e-commerce and digital marketing specialists what is important to have 5 star reviews, added our own observations with the TOP clients that we have had. The result is the list of tips you’ll see below.
1. Make sure you truly have High-Quality Products.
This is the most important, because there is no “trick” around good quality if you want to get the best reviews. Make sure that the product you’re selling is durable, functions as you advertise it, and meets or, even better, exceeds customer expectations. A good principle to keep in mind with your product on Amazon is to “underpromise and overdeliver”.
2. Have TOP Customer Service.
There is 1% chance of a mistake even for the highest quality businesses – because we’re all human. For that, you must have great customer service in place. Believe it or not, a client who has had a problem is often more likely to leave a positive review than a customer who never had a problem. That is, IF the customer service responded quickly and solved their problem in a pleasant and professional way. So make sure your customer service is at the TOP of the game.
3. Ask for it.
As we mentioned before, if everything is fine with your product, the client is less likely to write a review. So this is probably the only situation where we encourage you to “ask for it” 🙂 That is – politely ask your customers to leave a review when the product is delivered. For that, you can use follow-up emails, positive nudges in product packaging – or both. Simply asking sometimes is the best way to get your raving 5 star reviews.
4. Top Up Your Product Descriptions.
Make sure your product descriptions on Amazon listings are accurate, clear, and easy to understand. If customers get exactly what they’re expecting, they’re more likely to leave a positive review.
5. Act on Feedback.
If you’re just starting with your business and/or Amazon listings, you might need time to make your product the best in the market. How to speed up the process? Your clients can help! If you notice some issues being pointed out again and again in reviews, do your best to make changes and improve the product. Then, let customers know that you’ve made improvements based on their feedback. That also will improve your brand reputation, and there’s a greater chance your listing will get 5 star ratings more and more often.
6. Have the Best Packaging.
A great unboxing experience can make the overall impression of a product much better. So make sure your products are packaged in an attractive way. This is one way to overdeliver, by the way! If the packaging experience is great for the person, and, let’s say, there’s a small, unexpected gift inside, that makes it more likely that the customer will leave a great and sincere review.
7. Boost sales.
Sometimes you already have 5 star ratings, but the problem is – there is too little of them. For that, you need to focus on boosting your sales. That, in turn, boosts your chances of getting new 5 star product reviews on Amazon listing.
That’s where the Unexpected tip that we promised comes in handy.
How to get 5 star reviews on Amazon: unexpected tip
Now that you know what you need for the basis of 5 star ratings, and you’re ready to go further – here’s the unexpected tip.
The unexpected tip is –
Add Value with Instructional Videos!
That’s a tip that people rarely think about – but that has proven to be a great tool in many cases with our clients.
What is an instructional video?
In short, instructional video is a type of Amazon listing videos that showcases how to use your product. It has to reply to any concerns or questions your customer might have, before they buy the product.
Here’s a simple example how an instructional video might look in its simplest form.
Our client sells a tweezer set with 4 different tweezers in the set.
Now, we don’t know how good your French is :), our guess would be that even if you don’t speak a word, you understood how to use the different tweezers anyway.
Now, if the client usually would get confused about what to do with each of them, you just would have answered their question.
The video, of course, differs, depending on a product – not all of products can be demonstrated so easily.
How does it help to boost reviews?
Because it helps to manage expectations for the customer, and clear any doubts that the customer may have (or misunderstandings) – and do so in an engaging way.
It is especially powerful tool for your Amazon listing if:
- your product is specific and you have to make sure the customer uses it properly;
- there are some tips and tricks that the customer needs to know before using it the first time (let’s say, to oil a specific high-quality cooking pan before the first use – or it will burn products) to make the experience great;
- easy installation is your main competitive advantage;
- the product is usable in multiple ways – not a lot of customers notice that with the usual communication – description and written instructions.
Instructional video on your Amazon listing is helping both before and after the sale.
An instructional video on your Amazon listing may help boost your sales because the customers connect to your brand and trust the product more.
It also improves the experience after the purchase because customers pay more attention to a video instruction than a written one. So it’s more likely that they have seen the instructions even before buying!
Now, if you want to explore more about instructional videos on Amazon listings, see this blog.
In short, with one video you can manage customer expectations and engagement from the beginning of the encounter till they start using the product.
It’s a way to motivate them to leave the 5 star review you’re aiming for.
That is – if you’re doing it the right way.
Here’s an
How to create an instructional video the right way?
Here are some guidelines to help you make sure that the money you invest in creating it comes back as fast as it can.
A good instructional product video is:
1. Clear & Concise.
Good videos get straight to the point and show the customer what they need to know, in a way that is easy to understand.
2. High-Quality.
Blurry videos or poor sound? No thank you! Your brand deserves a better first impression. A good video will be clear, well-lit, and easy to hear.
3. Engaging.
The video should hold your attention, even if it’s instructional. It means – great script, beautiful, well-edited visuals and background music/voiceover that is pleasant and wants the person to keep watching.
4. Informative.
By the end of the video, you should feel like all your questions about the product have been answered.
5. Authentic.
Instructional video shouldn’t feel too “salesy” or forced. The best instructional videos should feel genuine and trustworthy to your potential client.
You can create the instructional video yourself, or, if you want to focus on more important strategic tasks, leaving the creation to a skilled team – contact us.
Let’s boost your Amazon reviews together!
