How videos help increase sales on Amazon?
If you want to know why video as a marketing and sales tool for Amazon listings is a great choice – this blog is for you.
Let’s start with the most important..
Amazon is one of the most popular online stores worldwide to sell products.
However, there can be high competition in almost all industries.
How to stand out and boost sales to help your business grow?
After more than 6 years in the business, we can assure that video is one of the most powerful tools to convince your potential clients to buy your product on Amazon.
Why?
Two reasons.
First, because usually our clients come back for more after filming the first Amazon product video. So, they see the value of video.
Second, the statistics back it up – Amazon itself has written that
“Shoppers who watch videos are 3.6x more likely to purchase”.
But why is that?
Why do good quality videos help increase sales on Amazon?
If you want to understand the reasons behind the Amazon statistics, keep reading.
1. Increased engagement to your listing.
Almost any social platform prioritises videos in their algorithm now!
And the reason is simple.
Video as a content form makes people stop the scroll, watch, and, therefore, spend more time engaging.
What does it mean for you?
Increased engagement with the Amazon product listing.
That, in turn, has two benefits:
- First, the Amazon algorithm gets a clear sign that your listing is good. Because people spend time there and engage! That improves your product’s visibility and ranking in search results.
- Second, people most often choose to buy from a business that they have engaged with.
The more time they spend with your brand and product, the greater the chances of buying.
2. Videos demonstrate the product better
Maybe you already know the saying “A picture is worth a thousand words”.
If this is true for a picture, can you imagine how many “words” a 30 second video would be worth?
Amazon product video shows your product in a more detailed, dynamic and captivating way.
Like this:
It allows you to showcase the features and benefits in action – like no product photo can.
That makes it the most persuasive way of communication that you can have on your Amazon listing.
3. Amazon listing videos differentiate you from competitors
There are products on Amazon that are unique and with no competitors.
Now aren’t they some lucky unicorns!
The rest of us have a decent amount of competitors in the Amazon store. That means, one has to stand out.
A video can help a product stand out from the competition and differentiate itself from others.
That gives your brand the first hand among all the competitors. (Even when the price of your product is a bit higher!)
4. Amazon product videos give a clear message (when done right)
Not always the client knows your industry or the product as well as you do. That can create situations where they don’t understand the benefits that are obvious to you. Or they have questions about how to use the product.
If that happens, it makes them confused.
And confusion does not help the sales, does it?
Video can be a great and simple tool to communicate the product and its benefits to Amazon customers in action, so they understand it the same as you do.
Like this – a simple, transparent iPhone case, but the message is stronger when you show the benefits clearly in action:
When done right, the videos can boost sales only because they give a clearer message about the product than the competitors.
5. Video (if done right) hooks the customer emotionally
What we have noticed – lifestyle Amazon videos allow for a more engaging and emotional storytelling experience.
That helps to create a connection between the product and the potential customer.
The customer experiences how it would feel like in real life – to open the product, to use it on their own or with friends, family.
Lifestyle videos can help the potential customer to connect with the community. Meaning, people with similar lifestyles or the one that the potential customer aspires to.
Amazon product video puts the product in a context and tells a story, therefore giving a stronger emotional connection.
6. Video builds and increases trust
By putting all the previous reasons together, you can say that Amazon product videos simply build trust.
Let us tell you why:
When customers are considering purchasing a product, they want to know what they’re getting before they make a purchase.
Videos can help build trust by providing an up-close and personal look at the product in action. This can help customers feel more confident in their purchase decision, as they can see exactly what they’re getting and how it works.
They make them engage with you, your brand, and create emotional connection, and, therefore, feel “closer” to the brand, in a way.
In addition, Amazon product videos can help answer common questions that customers may have about the product, such as how it’s used or how it compares to other similar products on the market.
By providing this information upfront, potential buyers are more likely to trust the product and the seller, leading to an increased likelihood of a purchase. And that makes it easier to increase sales on Amazon.
7. Videos can boost your Amazon rankings
There are some products that can really benefit from an Amazon listing video. If there is one tiny thing that the customer has to know about your product for a better experience – this is for you.
For example, you sell frying pans.
Their customers have to heat the pan with oil before use, otherwise it would burn more.
When it is showcased in video, customers notice it more than if the same information was written in text. Therefore, they remember to do heat the pan with oil before use.
Therefore the pan does not burn, and the customer gives a better review.
If you have already been in business for a while, you already guessed it – the effects from such detail in the Amazon product video can snowball!
Because:
- better review boosts the rating,
- the better rating boosts the ranking,
- the better ranking boosts the awareness,
- and if the customer clicks and sees the video, spends more time with your brand – that boosts the sales.
As you can see – tiny details, large effect.
Now, if you’ve gotten this far in this blog, we understand that you’re truly interested in the topic, and we appreciate that!
Therefore we’ll give you a quick bonus tip.
How videos help increase sales on Amazon: BONUS TIP
The video doesn’t have to sit still at the Amazon listing!
It is a smart idea to use the product video as a marketing tool in other social media platforms, your brand webpage or e-mail marketing as well!
It will help raise awareness and boost traffic to your Amazon store. And, thus – increase the potential sales.
We’ll post a lot more about Amazon product video making in our blog.
So, if you’re interested in the topic, follow us for more!
And if you’re ready to create a professional-looking, engaging video for your Amazon listing via a professional, yet effective agency – apply here.
